Case Study
Your Invented Life
About the client
Christine Marie is the Founder of Your Invented Life, where she works with entrepreneurs on subconscious mind training and mindset work. Her business runs on masterclasses, summits and the audience that builds up around them.
The Challenge
Christine Marie’s work is about subconscious patterns and inner shifts. These concepts resonate when you experience them but are hard to translate into demand generation content. The challenge was finding language and formats that respected the depth of the work without watering it down to generic mindset language.
Execution Plan
We designed a content strategy aimed at amplifying Christine Marie’s brand presence and visibility across her key platforms.
Grounding the strategy in audience research
Before producing anything, we ran in-depth audience research to understand who Christine’s entrepreneurial audience actually was, what they were already consuming and where the gaps were that her voice could fill.
Mapping content to commercial outcomes
Content was carefully mapped to drive participation and increase registrations for Christine’s masterclasses and summits.
- Pre-launch content that seeded the ideas and frameworks the masterclass or summit would later expand on, so registrations felt like a natural next step rather than a cold ask.
- Launch-window content that converted interest into action, with clear sequencing across platforms so the message compounded instead of competing with itself.
- Post-event content that extended the momentum, turning attendees into long-term audience members and non-attendees into warmer leads for the next launch.
Results
- 2.9% engagement rate
- 28% increase in audience growth
- 28% increase in link clicks
Kind Words
I have been working with Sujata on projects for a couple of months now and I highly recommend her.
Sujata has helped promote many of the promotions we’ve had, Summits and Masterclass’s and helps support my members when we are doing a launch. She is accessible, responsive, and easy to work with. I value her on my team. I am so lucky to have her!
Christine Pizzuto
Founder, Your Invented Life
