Case Study
Virtual A Team
About the client
Virtual A Team is an online business management and virtual support service for women coaches and consultants; helping them build businesses that fit around their lives, not the other way around. Their clients are typically solo or small-team operators who’ve outgrown doing everything themselves and need real operational support to scale.
The Challenge
The market Virtual A Team serves is saturated with VAs and OBMs promising similar things. The challenge wasn’t building awareness of what Virtual A Team does; it was building trust in how they do it. Their differentiator is the lifestyle-first philosophy underneath the service.
The content had to do two things at once: educate prospective clients on what real operational support looks like (most coaches have never had it) and signal that Virtual A Team understood the rhythm of running a coaching business from the inside.
Execution Plan
We developed a full-funnel content strategy to nurture leads and guide them toward conversion.
To showcase Virtual A Team’s industry expertise, we created and published educational and promotional materials that resonated with their audience.
Insights from Virtual A Team’s podcast (Coach’s Copilot) were repurposed to expand reach and amplify visibility.
A single episode could fuel:
- Short-form clips and quote graphics for social platforms where the podcast itself wouldn’t be discovered.
- Written breakdowns that pulled the strongest ideas into formats better suited for LinkedIn and the newsletter.
- Evergreen reference material that could be pulled back into circulation months later, extending the lifespan of every episode well beyond its publish date.
We also collaborated closely with Virtual A Team’s clients to customize content that aligned with their goals and delivered targeted, measurable outcomes.
Results
- 3.3% engagement rate
- 25% increase in followers gained
- 41% impression growth rate
Kind Words
Sujata has been a great addition to my team. From her strategic approach to content creation to her keen eye for design, Sujata consistently delivers exceptional results.
She has literally taken my stress over my content management and there has been significant growth, engagement and outreach.
Nicole Bandes
Founder, Virtual A Team
