Case Study
ergLocale
About the client
ergLocale is a clean-tech company transforming EV fleet and energy management by maximizing ROI from EV fleets and solar investments.
The Challenge
ergLocale was building category-defining technology, but had limited public presence. The challenge: translate deep technical capability into a brand that buyers, partners, and talent could actually engage with – without toning down what made the work serious.
Execution Plan
I took on ergLocale’s content and brand presence end-to-end; building the strategy, voice and editorial system from the ground up.
The core of the work was translation: turning ergLocale’s technical depth into content that decision-makers (fleet managers, sustainability execs, CFOs) could actually understand and act on. That meant:
- Editorial content: a regular cadence of blog articles explaining how EV fleet and solar systems actually work in practice, and what ROI looks like over time.
- Sales-enabling collateral: professional brochures, flyers, and one-pagers that gave the sales team something credible to put in front of prospects.
- Targeted campaign content: focused content around specific use cases and customer outcomes.
- Digital presence management: running their owned channels with consistent voice, cadence and positioning.
Throughout, I worked closely with ergLocale’s internal team to make sure the technical accuracy was airtight while the writing stayed accessible.
Results
- 32.1 % CTR (significantly above the B2B industry average)
- 18.5% audience growth rate
- 5,227 impressions
Kind Words
Sujata has been instrumental in managing our brand presence. Sujata handles our content creation and management including other critical marketing initiatives with professionalism and dedication.
We have found her work always thorough and timely, aligning perfectly with our needs. We highly recommend her services.
Bishal
Founder, ergLocale
