We led content strategy and production for Soar across LinkedIn and Instagram. The work spanned strategy, writing and creative direction.

The goal was to make her online presence feel like a continuation of the room she’s already in with clients, not a separate marketing layer bolted on top. In practice, that meant:

• Sourcing content from real work, not invented angles. Coaching sessions, keynote frameworks and recurring client questions became the raw material; so every post carried the weight of something she’d already said, taught or worked through with someone.

• Writing in her voice, not a brand voice. We built a style that matched how she actually speaks: direct, grounded and unafraid of nuance. 

• Creative direction that matched the substance. Visual choices reinforced the tone of the writing so that all pieces of content read as one coherent point of view rather than a stream of disconnected posts.

Launching the Workbook & Journal

When Jacqueline was preparing to launch the workbook and journal, we led the campaign end-to-end: the launch sequence, the supporting content across both platforms, and the storytelling that positioned the product as a natural extension of Jacqueline’s coaching work; not a side product.