Case Study
Brown Leadership
About the client
Brown Leadership® is a learning and development firm founded by Kimberly Brown, a globally recognized leadership strategist, international keynote speaker, bestselling author of Next Move, Best Move, and host of the Your Next Move podcast. The firm works with companies to develop mid-level talent into the next generation of leaders.
The Challenge
Kimberly already had a strong social media presence, but keeping it consistent while running the business was becoming difficult. At the same time, she wanted to build the firm’s presence without losing what made her personal brand work.
Execution Plan
Kimberly’s personal brand and Brown Leadership needed to grow side by side, but they couldn’t sound like the same brand. I built separate content strategies and editorial calendars for each, with a clear role for both.
For Kimberly’s personal brand:
Kimberly already had a strong point of view on leadership, team building, and leading in an AI-shaped world. I turned those ideas into consistent content across LinkedIn, Instagram, and Threads.
LinkedIn focused on deeper insights and frameworks. Instagram brought a more visual and personal side of her work to life. Threads gave her space for shorter, sharper thoughts and real-time observations.
The goal was to keep Kimberly visible and thought-leading without making content another job on her plate.
For Brown Leadership:
Alongside Kimberly’s personal presence, I built Brown Leadership’s social presence through educational content, newsletters, and campaign assets.
The content positioned Brown Leadership as more than a firm that offered leadership programs and gave the business its own point of view and authority.
The newsletter became the bridge between the two. It brought together Kimberly’s ideas and reflections with Brown Leadership’s programs, offers, and updates, giving both brands a shared space without making them feel interchangeable.
Results
- 5.4% engagement rate (roughly 3x the industry benchmark)
- 24% audience growth rate
- Social as a lead channel for Kimberly’s services
Kind Words
Working with Sujata/ The Social Unlimited has been such a wonderful experience.
She’s worked on both the personal and company brand side of our business and been able to expertly capture the nuances of both brands on multiple platforms.
Kimberly Brown
Founder, Brown Leadership
