THE GIST
You have great ideas for your content, but what’s next?
Turning those ideas into impactful, engaging material is what matters when it comes to targeted content creation. While creating targeted content can be challenging, it’s what sets you apart.
To help you create content that works for you, we have created a straightforward checklist.
Know Your Audience
Who are they? Learn about their age, interests, and needs.
What problems do they have? Figure out how you can help them.
Set Clear Goals
What’s your aim? Decide if you want to create brand awareness, drive engagement, get sales, or build customer loyalty.
How will you measure success? Choose how you’ll track your KPIs, such as engagement rates, click-through rates, or conversion metrics.
Check Out your competitors
What are others doing? Look at similar brands to spot opportunities and gaps.
What can you do better? Identify ways you can differentiate yourself.
Define Your Brand Voice
Find your tone: Make sure your content sounds like your brand and connects with your audience.
Be consistent: Maintain a consistent voice across all content and platforms.
Understand your Buyer’s Journey
Know their journey: Map out the steps your audience takes from learning about you to making a decision.
Create content for each stage: Develop content that addresses their needs at each stage of their journey. Check our Content Handbook for 30 Ideas for 30 days for every customer lifecycle stage.
Create Content Pillars
Build Core Topics: Develop main topics that fit your audience’s interests and your goals.
Ensure Relevance: Make sure these topics align with current trends and audience preferences.
Strategic Content Distribution
Decide where and how to distribute your content to reach the right people.
Monitor Results
Track Performance: See how well your content is doing using the KPIs you set.
Make Changes: Adjust based on what’s working and what isn’t.
Test and Experiment
Try New Formats: Experiment with different content formats like videos, infographics, or podcasts.
A/B Testing: Conduct A/B tests on headlines, images, or calls-to-action to see what works best.
Few bonus points:
- Speak directly to what they care about
- Use language that feels natural and resonates with them
- Make sure your content is easy to read and engaging
THE SIGN-OFF
Focusing on a few key elements can make a world of difference in how effectively your content resonates with your target demographic.
Need help to get visibility, scale up and attract the right audience?
