Case Study
EsquireWell
About the client
Kendra Brodin, Founder of EsquireWell, is a recognized leader in the field of lawyer well-being and emotional intelligence. With her deep experience advising firms, corporations, and leaders, she helps lawyers succeed without sacrificing their well-being.
Content Theme
We developed a content strategy centered on promoting well-being, emotional intelligence, and sustainable success for legal professionals. The themes highlighted: Health & Well-Being, Emotional Intelligence in Law, Professional Success Without Burnout.
Execution Plan
We designed a comprehensive content strategy to strengthen EsquireWell’s brand presence on LinkedIn. Existing newsletter and blog content was repurposed into engaging social media posts to expand reach and visibility.
Throughout, we maintained consistent messaging that reinforced EsquireWell’s mission of transforming the culture of the legal profession, ensuring that all content aligned with both individual lawyers’ needs and broader organizational goals.
Results
- 4.6% engagement rate
- 36% audience growth rate
- 38% increase in impressions
Kind Words
TBD
Kendra Brodin
Founder, EsquireWell
